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All About The Marketing Mix: Product
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Marketing Mix: Product

Key topics explored in this video series include:

  • Value Analysis
  • Product Life Cycle
  • Product Portfolio
  • Boston Matrix
  • Product Differentiation
  • Brand Extension/Product Extension
  • An exploration of what most marketers would regard as the most important element of the Marketing Mix: Product.
Running Time
31 mins
Nb videos
3 videos included