The Marketing Series 7 - The Marketing Mix: Promotion

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The Marketing Series 7
The Marketing Mix: Promotion

2013

Key topics covered include:

The Promotional Mix

Advertising

Direct Marketing

PR & Sponsorship

Point Of Sale

Promotion

Above The Line/Below The Line Marketing

Ethics

Internet v Conventional Promotion

In This Series

Introduction To Promotion/Advertising
Introduction To Promotion/Advertising
Other Parts of the Promotional Mix
Other Parts of the Promotional Mix