Marketing Mix: Product

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Marketing Mix: Product

2013

Key topics explored in this video series include:

  • Value Analysis
  • Product Life Cycle
  • Product Portfolio
  • Boston Matrix
  • Product Differentiation
  • Brand Extension/Product Extension
  • An exploration of what most marketers would regard...
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In This Series

All About The Marketing Mix: Product
All About The Marketing Mix: Product
Case Studies In Value Analysis
Case Studies In Value Analysis
Cash Cows, Stars and Dogs
Cash Cows, Stars and Dogs