Don't Just Set Prices: Manage Them Strategically! - by Tom Nagle

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Don't Just Set Prices: Manage Them Strategically!
by Tom Nagle
Part of the Series: Stanford Executive Briefings

2005
57 mins

Traditional pricing methods involve a trade-off. You want to charge as much as you can in order to maximize Profits, but not so much that there is a negative impact on sales. So when a customer rejects your price, does it mean...

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Thomas T Nagle